Howdy! I’m Christina Morrison, a business consultant, operations strategist, mom, and proud St. Petersburger. I’ve spent over 15 years working in and alongside small businesses, from real estate developers to food vendor start-ups, learning what it really takes to help them thrive.

Along the way, I’ve realized that strong businesses aren’t just built on ideas or products. They’re built on people, systems, and clear priorities. That’s why I founded Solid Ground: to help businesses in my own community grow stronger, more resilient, and more capable of serving both their teams and their customers.

I love working with business owners who are building something meaningful. The ones who show up every day, figure out the impossible, and care about making their products and services accessible and sustainable. When small businesses run smoothly, they can pay thriving wages, engage meaningfully with their communities, and create resilient opportunities for the next generation.

Whether we’re at a team meeting, on a production floor, or I’m sharing a quick piece of advice on a coffee run, my approach is practical, grounded, and focused on results you can actually see.

When I’m not thinking about business strategy or brand positioning, I’m enjoying the event of the day or a local baked good with my kids somewhere around sunny St. Pete.